Because there are so many different SEO myths out there, it’s important to stay educated on how to avoid them. Whether you work directly with an SEO expert, or just want to know more about SEO yourself, knowing what’s true and what’s fiction can be an integral factor in how you handle search engine optimization for your business. With that in mind, let’s tackle a few more common SEO myths, so you can be better prepared to handle your business’ digital presence.
Myth 1: No Need for Nofollow Links
When it comes to link building, many people think that you should only use links associated with thousands of followers. Well, if you’re going to use multiple links on your website, that simply doesn’t make sense. You’re bound to use inbound nofollow links from time to time. If you only link to the ‘big guys,’ Google may actually take notice, and consider it a red flag as you try to bump up your ranking.
Myth 2: Keyword Stuffing Can Help Boost Your Rankings
This is a serious myth to avoid. It’s important to understand keyword density, and how it works. Stuffing your content with keywords that you think are relevant, but don’t actually contribute anything to the content itself is a huge red flag for search engine algorithms nowadays. Instead of focusing solely on keywords, think about how they will naturally fit into your content.
The content you write should be relatable, and sound like an informative conversation. Readers, and search engines alike will pick up on keyword stuffing, and ‘fake-sounding’ content that doesn’t flow naturally.
Myth 3: Being #1 Should Be Your Ultimate Goal
Just about any SEO company you work with will try to get your business to the number one spot on any search engine ranking page. Of course, that’s an incredible goal to have, and who wouldn’t want to be in the top spot? But, if you have that number one position, and it’s not doing anything for you, as as a business, what’s the point? The real goal of quality SEO should be a return on investment, and using it to convert viewers of your content into actual customers.
While being in the top spot can certainly help to achieve more views, and as a result, more customers, it’s not the final goal. Make sure whatever affordable SEO service you use focuses on getting you tangible results with your business’ success. That means so much more than just a number on a page.
It’s easy to get sucked into some of these common SEO myths, simply because a lot of them make sense. SEO has changed over the years, and search engine algorithms change all the time. By making sure you’re not settling on old practices, and you know how those algorithms now work, you’re giving your business a shot to truly experience the success that can come along with the right kind of SEO. Think more about the tangible results you’ll see, and you’ll be more aware of myths than ever before.